SEO - a Business Model or Techniques

Whether your SEO campaign (Search Engine Optimization) is a business system/model or some use techniques that help to improve your ranking will largely depend on the SEO proposal made to the client. In some instances, it also depends on what the clients really want.

A SEO that focus on understanding your business model, operating culture first, is usually trying to build a business system. The SEO consultant will then craft out SEO strategies tailored to your business needs. This process also iteratively tries to identify and eliminate risks early when they are not expensive. This process may involve building a customer friendly site and building a SEO campaign in line with your marketing strategies. For some professional SEO services, they will also offer to data mine your web traffic.

If the focus is only on the on-page SEO techniques, then the values created are just about optimizing keywords. And less about optimizing, at larger picture, your business cashflow. And usually little or no effort embark into research about the actual business needs and customer needs.

Say Kin Lee
Internet Strategist
BizEngine, Singapore SEO Company
Building Value-Assets on the Web