Preparation for an effective SEO Campaign

I am not saying that I am right about what should a SEO consultant do in preparation for an effective SEO (Search Engine Optimization) campaign. Nevertheless, I believe in identifying the REAL target audience is crucial to your SEO success and this should be determined before the start of your SEO campaign. Once you have identified your target, it will be easier to formulate strategies and perform some data mining: example, what are the keywords / keyphrases that they will use to get to you.

Once you have decided on who are your target audience, it will be a lot easier to focus on products and services that they are searching for. And to prepare and beef up rich and authritative information content targeting this group is at the core of an effective SEO campaign.
One of the more important SEO task, during the inception phase, is the understanding of the business-model and not necessary the SEO technical know-how.

So the question is: what if you picked the wrong target market segment?

Say Kin Lee
Internet Strategist
BizEngine, Singapore SEO Company
Building Value-Assets on the Web