SEO - When is the best time to do it?

Search Engine Optimization (SEO). When is just the right time to do it? My answer is now. Especially so during this economical crises. I'll offer my justifications for my claims in just a moment:

I am sure by now, if you have already heard about SEO. You will probably realised that campaigning for SEO is not cheap, and yet it is not expensive either. It is expensive because your SEO campaign is not measurable. It is cheap because it improves on your company cashflow by drawing potential customers to your business via the Internet and to convert them into your real customers.

So why SEO now? And especially if you are based in Singapore, you should seriously consider engaging Singapore SEO service offered by reliable search marketing company.

A good SEO Singapore campaign requires in-depth understanding about your business markets and demands. It also involves the planning and the excutions of your killer-SEO-strategies that works. And you really need to measure your SEO success for that you will make sure that your investment is well spent. SEO needs Time.

In my opinion, now is really a good time to do these. Mainly because it should be a lot easier to do SEO now because there will be less competitions and you have an opportunity of time to really beef up your business assets on the Web. By the time the economy recovers, you will be well prepared and ready to immediately spring jump your business by leveraging on the Internet. Most of your competitors will likely not even have a plan or to even decide on what to do next.

Say Kin Lee
Strategist
BizEngine
http://www.bizengine.com.sg/
Building Value-Assets on the Web

Internet Project: Singapore Photo Gallery - Singapore Photos You'll Want To See

SEO Rule Will Change

Hi,

It's been really quite some time ago since my last post. I was busy understanding Zend MVC framework for another project. And to also upgrade the Web software architecture for one exisiting client for better maintainability and also doing some work on on-page optimization.

Now, onto the topic of SEO rules. Search Engine Optimization rule is changing and will continue to change and Search Engine Optimization experts (those not work for the Search Engines) are at the mercy of these Search Engines' rules. In my opinion, it is not ethical to give promises or gaurantees about something which one has no control over. The only best gaurantee, which I can think of, is really the clear understanding about business and the SEO rules. And how to put them together.

There are no secrets to SEO, except to keep updated about the changes and acquire a sound understanding about these rules. The most important success ingredient for SEO is not the technical know-how - that's the easy part. The business model, market and demand should be the the first consideration when emarking on SEO. The Power is the Strategy, not Technology. But before you can craft out a good strategy, you must have a sound understanding about things.

In my opinion, the first indication of SEO rule change is the Google introduction of searchWiki. SEO, although is a organic search marketing strategy, is not able to have control over it. And I stand to believe that more changes will come. The only constant is change.

Say Kin Lee
Strategist (SEO Singapore)
BizEngine - Building Value-Assets on the Web.

The Machine That Makes BizEngine Possible

This is the Dell 4150 that I've mentioned in my previous post. While archiving files on my Dell Vostro 1400, found this Dell 4150 notebook photo I took a few months back.

As I've mentioned, this is not a luxurious system. With only 640MB Ram, it helped BizEngine to deliver tasks for customers mainly in Web Maintenance and Search Engine Optimization (SEO Singapore) in the early days of BizEngine inception.

Still, I've also installed Http Apache, Tomcat and Php Server running Java Struts and Php Zend. Although, it was a relatively slow system, but I've really learned quite a good deal about MVC (Model View Controller) architecture and indeed we are now building a more robust software architecture for BizEngine's client. I hope we will continue to improve on this.

As I've mentioned before - www.SingaporeShots.com - Singapore Photos You'll Want To See, can only made possible with Coppermine Photo Gallery Software and of course making custom alteration on this machine too.

Thank you 4150. Now that you are no longer with me, and that you shall continue to create and add values to whoever that uses you. :)

Say Kin Lee

Search Strategist

BizEngine

Can SEO be guaranteed?

Can SEO be guaranteed?

It really depend on how do you (or the SEO consultant) define your SEO delivery.

If you are only looking at high visibility on search engines with not so popular keywords. Then the success rate will be very much greater. But if you are looking at SEO contributing to your month end measurable cashflow, then this get a lot more tougher.

Strictly, your SEO campaign cannot be independent by itself because it can only work well with your business marketing strategies (and business model). Even with the best technical SEO know how, without anyone performing a search using your defined keywords, SEO is doomed to fail.

So maybe it will be better to establish the expectation right before the start of your SEO project.

My feel is that nothing is guaranteed in this world. In my humble opinion, the best guarantee one has is knowledge with right and clear understanding. The other guarantee that we all have is death.

Say Kin Lee
Search Strategist
SEO Singapore

My Valued Dell Notebook

I'll be parting with my old Dell 4150 Inspiron by end today. This machine has been with me since my company inception. Although this machine is running with 1.2 Ghz and 640 MB Ram and with only 40MB harddisk space. It allowed me to get my work done for the deliveries I need to make to my client. From simple Web maintenance, SEO Singapore, and up to Software Architecting and Prototyping (MVC model - Php Zend & Java Struts, MySQL & Sybase), it has become part of my valuable asset while running the Internet business. It has followed me from my sleeping room, toilet, libraries, seminars and to my client offices.

Although I'll be getting an IBM Thinkpad T60 (a used notebook) for some software development work, but I'll miss the Dell Inspiron 4150 after we went through the thick and thin together.

Great sedimental value. 4150 - I'll miss you. But you'll be in good hands, because you'll be heading back to the original owner, for a different job.

Kin Lee

Making Money Online

You may have already realised that a major portion of the revenue generated by Google Adsense program on Singapore Photo Gallery site (SingaporeShots.com) is to be channeled to Singapore Charities and all transactions are monitored by a Singapore Certified Public Accountant from a Singapore Company Secretary - CoSeClinic.

If you do not know, SingaporeShots is a Internet project that I've started sometime ago. It is also for me to learn, examine and test new things.

BizEngine have also join Amazon as Associates and have placed Amazon's product links at SingaporeShots.com. With some minor customisation of codes. Just wanting to do a test of concept.

I am really very keen to also try on the Developer Tools offered by Amazon. Hopefully I can get it up at the earliest convenient time. Just wanting to capitalise on what I've built.

Say Kin Lee, SEO Singapore, Building Value-Assets on the Web.

Search Marketing Solutions

Only recently, that I've learned more about Search Engine Marketing. And hopefully I will continue to acquire new knowledge and skills about Search Engine Marketing -- SEO Singapore.

To refresh my understanding, so that I can instil these inside my mind.

1. Focus on rich and authoritative content first, so that there is a width and depth for expansion for your SEO campaign.
2. Have a sound understanding about the business (that's the foundation for SEO), the objectives, goals, markets and customers. These are the conditions that will make it or break it. SEO strategy executions are in support of these. Without these, your SEO campaign will have a limit.
3. You will know more about your business than any SEO consultant you engaged. You understand the business operations, processes and your customers' behaviour far better than anyone else. So in order for your SEO to deliver it's promise, you as a business owner must actively participate.

Say Kin Lee, for Search Engine Marketing Solutions

Internet Web Project: Singapore Photo Gallery -- See Singapore Orchids, Singapore's national flower.